MOBILE PROVES POPULAR WITH LANDOWNERS

As part of our ‘Know What’s Below’ campaign to communicate with landowners to ensure they inform us of any changes to landownership or plans to operate in the vicinity of pipelines, we trialled contacting landowners via SMS.

Despite the record responses to our annual letter, some landowners either lost their letters or were too busy to use the self-addressed response envelope.  To offer landowners an easy and convenient way of responding we thought it may work if we sent a text message to the contacts that we have not heard back from.

Of our target list of nearly 300 landowners we sent a simple message asking landowners to reply ‘correct’ or ‘incorrect’ to whether the information they had received from BPA was correct or not.  The response rates were very positive more than a quarter deciding to respond in this way.  Our records were updated to reflect those who responded ‘correct’ and while those who replied ‘incorrect’ were contacted by the team and their details were amended.

All recipients were given the option to opt out of the messaging, however the positive response rates showed that this harder to reach group welcomed the opportunity to respond in this way.

If you have any comments regarding our communications, please contact the team by using the email link below.